Media Analytics Systems in Library Activity Evaluation (on the Example of State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS))
Submitted by Гость (not verified) on Mon, 01/13/2025 - 15:38The article reveals the relevance of practical application of media analytics systems for libraries. Media analytics is a field of research focused on the extraction of specific information from the media and social networks in order to make optimal decisions at various levels, providing access to data on the preferences, actions, location and emotions of people - consumers of products and services.