Development of the Representation of the University Library in Social Networks
Submitted by Гость (not verified) on Tue, 04/25/2023 - 16:08The development of digitalization has led to increasing use of social networks by academic libraries as a means of marketing services. The literature review has shown that the purpose of library communications on social media is to persuade library users to pay attention to resources and services. Students, from their hand, perceive the library’s social media posts related to training support and publications about events at the university as most useful. Through social media, librarians try to develop relationships with their users.