library marketing | Библиотека ELiS

Prospects for Using Marketing Technologies in Phygitalization of Library Services Part 2

Submitted by Гость (not verified) on Thu, 02/13/2025 - 21:08

The purpose of the work: In the previous article on this topic, we considered such areas of digital marketing in the library user services: a) search engine optimization (SEO); b) engagement marketing; c) advertising on social networks. In this article, we will analyze: a) thematic and behavioral advertising; b) retargeting; c) banner, text and video advertising; d) email marketing; e) influence marketing; f) mobile marketing. The research applies the following methods: content analysis, conceptual modeling, comparative analysis, problematization.

Prospects for Using Marketing Technologies in Phygitalization of Library Services. Part 1

Submitted by Гость (not verified) on Sun, 12/01/2024 - 14:38

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The purpose of the article is to justify the importance and prospects of using various marketing technologies in phygitalization of library services, which we understand as a synthesis of user interaction experience in the physical and digital spaces of the library. The following areas of digital marketing in the library user service are considered: a) search engine optimization (SEO); b) engagement marketing; c) advertising in social networks.We will examine other areas of digital marketing in libraries in the next article.

Library marketing, the National Electronic Library, library pedagogy

Submitted by Гость (not verified) on Thu, 08/25/2022 - 13:08

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Stages of marketing development in general and library marketing in particular are considered. Prospects of library marketing development in Russia depend on the National Electronic Library project and the concept 3.0 of marketing. The historical continuity of library marketing and library pedagogy is demonstrated.

Applying Google Trends web-analytic tools in socio-humanitarian and library studies

Submitted by Гость (not verified) on Thu, 08/25/2022 - 13:08

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The article «Application of Google Trends web-analytic tools in socio-humanitarian and library studies» examines the problems of using web-statistical tools by foreign and domestic experts in the field of library and social sciences. The article is divided into five parts. The first one sets the objective and main tasks of the work, gives a general description of both Google services as a whole, and the chosen research method, discusses the history of its creation and implementation.

Script design and advertising library leisure activities

Submitted by Гость (not verified) on Thu, 08/25/2022 - 12:44

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