Stages of marketing development in general and library marketing in particular are considered. Prospects of library marketing development in Russia depend on the National Electronic Library project and the concept 3.0 of marketing. The historical continuity of library marketing and library pedagogy is demonstrated.
Научная статья 
Научная статья Дата публикации:
2015
Серия:
Выпуск (issue):
2
Страницы:
15-21
Идентификатор:
oai:oai.bibliosfera.elpub.ru:article/1196
https://www.bibliosphere.ru/jour/article/view/1196
Лицензия:
Источник: