On the performance and impact of research in storytelling by Russia scholars
Submitted by Гость (not verified) on Sun, 04/23/2023 - 15:38The author analyzes the dynamics of scientometrical indicators (publication activity, citation and impact) of Russian research in storytelling in 2012–2021. Storytelling is seen as the marketing technology used to deliver information to the audience through stories. In recent years, storytelling has been intensively used in advertising, social media, corporate blogging, and in education.