Domain name as the element of library and information services personalization: The substantive and legal aspects
Submitted by Гость (not verified) on Thu, 01/12/2023 - 18:08The author examines several provisions of using library’s domain name to personalize library and information services within the policy of library brand development and promotion. The library’s presence in the digital environment cannot be achieved without efficient branding strategy. It is vitally important to choose and use the “right” domain name to make users to identify the library’s website, to ingrain their positive associations – that is the main aim of registered service mark as the domain for the library’s website in the World Wide Web.