The author analyzes the facilities of the Internet-encyclopedia Wikipedia to promote information products. Investigation is made on the base of promoting the resourse «Science schools of the NSC SB RAS».
The problems of demand is extremely significant for scientific and technical libraries (STL). The libraries within organizations depend directly on the support of people who make decisions. Their value for the enterprise development is no longer as obvious for senior management. There is a temptation to attribute STL’ low status not only to the «unfriendly» information policy by the management, but to admit that this problem is communicatory in a greater degree. The demand for any library is closely related to the establishing the connection with stakeholders.