Prospects for Using Marketing Technologies in Phygitalization of Library Services. Part 1
Submitted by Гость (not verified) on Sun, 12/01/2024 - 14:38The purpose of the article is to justify the importance and prospects of using various marketing technologies in phygitalization of library services, which we understand as a synthesis of user interaction experience in the physical and digital spaces of the library. The following areas of digital marketing in the library user service are considered: a) search engine optimization (SEO); b) engagement marketing; c) advertising in social networks.We will examine other areas of digital marketing in libraries in the next article.