Карнавализация как метаязык современной визуальной коммуникации
Submitted by Гость (not verified) on Tue, 10/13/2026 - 16:14The article examines carnivalization as a metalanguage of contemporary visual communication through M. M. Bakhtin’s concept and logical-cultural dominance methodology. The transformation of carnival codes in the digital era is analyzed, where visual images function as a sign system commenting on the communication process. Manifestations of carnivalization in advertising, movie trailers, and internet memes are examined. The study shows how carnival space destroys traditional hierarchies, creating a polyphonic environment for meta-dialogue between cultural codes.