Н. К. Узков The article examines carnivalization as a metalanguage of contemporary visual communication through M. M. Bakhtin’s concept and logical-cultural dominance methodology. The transformation of carnival codes in the digital era is analyzed, where visual images function as a sign system commenting on the communication process. Manifestations of carnivalization in advertising, movie trailers, and internet memes are examined. The study shows how carnival space destroys traditional hierarchies, creating a polyphonic environment for meta-dialogue between cultural codes. The research demonstrates the transformation of carnival from a temporary phenomenon into a permanent state of digital culture.
Научная статья 
культурные коды Дата публикации:
2026-10-13
Серия:
Том (volume):
24
Выпуск (issue):
1
Страницы:
97-103
Идентификатор:
oai:oai.sibphil.elpub.ru:article/797
https://sibphil.elpub.ru/jour/article/view/797
10.25205/2541-7517-2026-24-1-97-103
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