О. Г. Каратаева The current realities of the agricultural sector, caused by climate change, increasing demand for high-quality products and increased competition, highlight the importance of digital technologies in the hop industry. This article examines the impact of digitalization on improving the efficiency of hop production, processing, and sales. It considers key areas of digital tool application, including precision farming systems, simulation modeling, supply chain management platforms, and big data analytics. The article pays particular attention to the economic and social consequences of implementing digital solutions, such as increased labor productivity, reduced costs, and improved rural living conditions. Based on an analysis of practical experiences in Russian regions, the study identifies both promising opportunities and obstacles to implementing these innovations. The article emphasizes that successful digitalization requires a systematic approach encompassing infrastructure modernization, specialist training, and government support. The study’s findings suggest that digital technologies are critical for modernizing the hop production industry, facilitating its integration into international markets and promoting sustainable rural development.
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