В. С. Паштецкий The article examines the mechanisms by which agribusinesses can achieve competitive advantages through innovation and investment. It analyzes the impact of modern technologies, capital investments, and government support on strengthening the position of agricultural enterprises. Particular attention is paid to factors driving productivity growth and export potential, as well as challenges related to inadequate infrastructure and limited access to financing. Employing comparative analysis and expert assessments, the study identifies key areas for optimizing innovation and investment strategies. Results indicate that targeted capital investments, combined with the implementation of digital solutions, can significantly enhance the competitiveness of the agricultural sector. Based on these findings, the article proposes recommendations for businesses and government authorities, including the development of educational programs, improvements to preferential lending systems, and the creation of innovation clusters. The study underscores the importance of an integrated approach to modernizing the agricultural sector, considering both the economic and social dimensions of sustainable development. Ultimately, it concludes that sustainable competitive advantages for agribusinesses arise from innovation, investment, and government support, necessitating close collaboration among enterprises, the scientific community, and government authorities. This comprehensive approach, considering both economic and social aspects, is essential for ensuring the long-term sustainability and global leadership of the industry.
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