The virtual reality (VR) development made it suggestible to test and endorse these technologies in educational processes of Kemerovo State Institute of Culture (KSIC). The VR visualizes the knowledge, clarifies information on complex processes and phenomena, demonstrates buildings interiors, musical instruments, architecture, and geographic locations, creates the illusion of exposure to imaginary space. The purpose of the study is to demonstrate the possibilities of applying VR in educational, learning, creative and professional activities of the higher educational institution. The scientific originality of theoretical value of the study resides in the fact that the VR technology is approbated at the Kemerovo State Institute of Culture. The researchers applied the scientific methods of document flow analysis, content analysis of websites of RF Ministry of Culture academic institutions, content analysis of textual sources on designing and applying VR -technologies in education as well analysis of applying VR-technologies in KSICВ. They discuss VR-projects designed for key specialities of KSIC, and characterize the program “VR-technologies” for the students in various fields of study. The examples of using VR-technologies in professional and extra-curricular activities of the higher educational institution are provided. Applying VR-technologies to the educational processes permits to preserve cultural heritage and to make it attractive to the users. The program of “VR-technologies” supports building relevant skills of designing modern products with 3D-models. Further development of VR-projects for educational processes in Kemerovo State Institute of Culture is a promising area of studies.