Alisa Aleksandrovna Belovitskaya – the organizer of the book science
Submitted by Гость (not verified) on Wed, 10/18/2023 - 19:08.
Publishing Brand and Its Communication Potential
Submitted by Гость (not verified) on Tue, 10/10/2023 - 21:08In the context of a decline in publishing circulation, there is a need to activate existing methods and ways to correct negative trends. Traditional in overcoming the crisis is the introduction of progressive forms and methods of book trade, but the development of business processes on online platforms leveled the importance of bookselling enterprises and led to a reduction in the bookselling network. However, the online book trade at this stage has not reached the required level of monetization and did not live up to expectations of management.