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M. McLuhan’s Media Theory and Contemporary Book Science Discourse: Points of Confluence

Submitted by Гость (not verified) on Thu, 08/25/2022 - 13:08

Intensive transformations taking place in the system of book communications require the updating of scientific approaches and methodological tools used by book researchers. At the same time, the Russian school of book studies faces a number of difficulties. Geographical and disciplinary isolation of research practices that narrows the possibilities of a comprehensive sociohumanitarian analysis of the social phenomena takes the primary place and can be emphasized among them.

New book science: a look into the future

Submitted by Гость (not verified) on Thu, 08/25/2022 - 13:08

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Modern media2 transformations are accompanied by changes in the spatio-temporal characteristics of social interaction. Traditional and new ways of fixing and transmitting ideas, their materialization through various communication channels are at the heart of these changes. This shapes the need for actualization of research, development of new approaches, clarification of the object and the subject of medialogical disciplines, including book studies.