An effective library website: a data-driven approach to its management using analytical tools
Submitted by Гость (not verified) on Thu, 08/25/2022 - 13:08This article is devoted to topical issues of increasing the efficiency of a library website and the introduction of a data-driven approach. A data driven approach is considered as a management strategy for the development of a site in a web environment, based on data from web analytical tools as the basis for decision-making. The author has developed a website management model that includes the sequence of actions: goal setting, performance monitoring, data analysis, planning, decision-making, implementation of changes, control.