Using web analytics tools to assess the effectiveness of means for promoting library resources
Submitted by Гость (not verified) on Thu, 08/25/2022 - 13:08This article is devoted to analysis of the technologies effectiveness to promote library resources. The first part explores using web analytics and its tools in the library. The study of existing approaches to choose web metrics allows identifying the following key metrics to assess the effectiveness of the library web site operation: (1) attendance metrics; (2) the metrics of involvement and loyalty; (3) social metrics.