Media analytics in library research
Submitted by Гость (not verified) on Tue, 11/03/2026 - 16:38The paper goal is to define the role of media analytics in library research. The author characterizes the main types and methods of applied library research (sociological, library statistics, bibliometrics). As the media tools used in applied library studies are limited, the author discusses the potentialities of media analytics as a new and promising research vector. Monitoring of library media presence enables to assess the library’s communication PR policy, its ability to attract audience attention, and to demonstrate its potential and social role.