Overcoming the Interpretive Gap in Scientific Library Web Analytics Through a Cyclical Model of Synthesizing Quantitative and Qualitative Data.
Submitted by Гость (not verified) on Sat, 02/28/2026 - 17:08The article is devoted to the current challenges facing scientific libraries in the context of digitalization and high competition. The aim of the study is to develop and methodologically justify the cyclical model for synthesizing quantitative and qualitative data to overcome the interpretive gap in web analytics. It analyzes the problem of the interpretation gap that arises when relying solely on quantitative data from web analytics, which do not reveal the motives and deep information needs of users.