Personalization Concepts of Library and Information Services Evolution in the International Research
Submitted by Гость (not verified) on Wed, 01/28/2026 - 18:08In the context of digital transformation and rise of user expectations shaped by commercial online services, personalization of library and information services (LIS) is becoming a key factor for their relevance and demand. The purpose of this article is to systematize and analyze international experience in implementing personalization in LIS based on the review of scholarly publications.