New goals in studying reading as a civilizational phenomenon
Submitted by Гость (not verified) on Wed, 12/25/2024 - 14:38The author suggests that, to revise the traditional goals of reading studies, we have to develop the deeper understanding of reading as a global civilizational phenomenon. The actual scope of reading, comparable with the role and scope of writing, demonstrates its social power seen as the power of influence. The author specifies the two levels of the power of influence manifestation: the phylogenetic (individual identity) level and ontogenetic level (the mankind, or its part, e. g. social group, national community, team, etc.).