Library in Social Media: The Experience of the Cultural and Educational Center of the Baltic Federal University
Submitted by Гость (not verified) on Mon, 06/08/2026 - 17:38This paper analyzes the mechanisms for integrating social media into library services, with a particular focus on attracting young audiences. The aim of the article is to study the net marketing experience of the Cultural and Educational Center (CEC) of Immanuel Kant Baltic Federal University and propose ways to successfully integrate it into library practice. It examines ways to implement the educational function of libraries in the digital age, amid competition for user attention with entertainment c0ntent and social media.