Т. И. Ашмарина | Библиотека ELiS

Analysis of consumer preferences in the food market of the Russian Federation

Submitted by Гость (not verified) on Mon, 01/13/2025 - 14:38

The current conditions of globalization processes have significantly changed consumer behavior in relation to the purchase and consumption of food. This situation encourages market participants to seriously change their approaches to working with consumers, which should be based on the study of consumer pr eferences .

Improving marketing activities as a basis for the development of the strategic potential of the organic market

Submitted by Гость (not verified) on Tue, 07/09/2024 - 16:45

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The improvement of marketing activities in the market of organic products in the current conditions is undoubtedly a significant aspect of its development, contributing to the formation of new market approaches to doing business. At present, organic products and agricultural products are interchangeable concepts for most consumers, which in turn indicates the lack of formed constants of consumer perception of the term “organic products” and is a significant obstacle to the development of demand in this segment.