Improving marketing activities as a basis for the development of the strategic potential of the organic market
Submitted by Гость (not verified) on Tue, 07/09/2024 - 16:45The improvement of marketing activities in the market of organic products in the current conditions is undoubtedly a significant aspect of its development, contributing to the formation of new market approaches to doing business. At present, organic products and agricultural products are interchangeable concepts for most consumers, which in turn indicates the lack of formed constants of consumer perception of the term “organic products” and is a significant obstacle to the development of demand in this segment.