Г. Г. Кожоридзе The article analyzes the contradictory patterns of cultural consumption of Russian youth in the sphere of cinema. Based on qualitative research, including focus group interviews with representatives of Generation Z , the article reveals the paradox of simultaneous desire for popular trends and rejection of massively popular content. The study shows that young people use social networks to inform themselves about movie trends, experiencing a FOMO syndrome, but at the same time exhibiting algorithmic fatigue and a critical attitude toward «overhyped» content. Personal recommendations and trusted sources that act as a social filter play a key role in resolving this paradox. The results demonstrate Generation Z ’s adaptive strategies for navigating the algorithmic media environment, balancing the needs of social integration and individual authenticity.
Научная статья 
культурное потребление