In the context of the increasing of information flow, the creation of bibliographic resources for the dissemination of scientific data is becoming especially relevant. It is important not only to collect and systematize information for specialists, but also to promote the involvement of a wide range of users in the process of obtaining new knowledge, to form a complete understanding of current research and its application in real life. The principle of personalization, based on individual needs and preferences, plays a key role in this process, allows the identification of relevant and useful information sources, and facilitation of the access to the necessary data for a wide audience. Bibliographic resources, in the preparation of which this principle is laid down, are becoming an important tool for supporting communication between science and society. The purpose of the article is to substantiate the importance of creating bibliographic resources taking into account the principle of personalization, which consists in adapting the content and functionality of resources to the individual needs, preferences and interests of users. The advantages of personalized bibliographic resources are highlighted: they can act as both scientific and advisory ones to support the process of interaction between science and society. The article presents the results of a study of individual needs and preferences in the field of popular science literature of 184 users of the State Public Scientific and Technical Library of the Siberian Branch of the Russian Academy of Sciences based on the analysis of their electronic forms. The article shows the specific features of a bibliographer’s activities in creating personalized bibliographic resources for the dissemination of scientific knowledge in society.
