The advisory bibliographic resource (ABR) is one of reliable ways of transiting experience, knowledge and skills from one generation to another. The question about bibliographic resources, satisfying needs in educational and self-educational reading, though being in elaboration for a long time, has not been solved finally yet. It is supposed, that any purposeful activity, realized by means of books and going out the frames of educational establishments, makes up the essence of self-educational activity, with ABR being the foothold for it. ABR, aimed at informal education of readers should be of special importance. The purpose of the article is to present the results of the study on the development and evaluation of the effectiveness of ABR, created according to the modern model. Science and society communication models that influenced the creation of modern ABR are briefly characterized, and a double-sided model of their creation is proposed. The comparative analysis of the current (one-sided) and new model of ABR creation has been conducted. The results of the pedagogical experiment on evaluating the effectiveness of ABR, created according to the double-sided model and affecting the established areas of communication between science and society (education, understanding, participation) are presented. During the experiment, conducted using the questionnaire method, it has been stated that handling of ABR, created for to disseminate scientific knowledge according to the double-sided model, contributes to an increase in the level of readers’ awareness.