В. С. Шмаков The article analyzes the processes of universalization and localization of the Eurasian socio-cultural space, factors determining the transitive state of culture and sociality of local communities. The processes of socio-economic modernization have a dominant influence on the formation of socio-cultural meanings and motives formed in the course of evolution and changes in the life structure of local communities, determining the confrontation between tradition and innovation. In the process of interaction and mutual influence of locality and globality, a system of socio-cultural markers, archetypes, generating norms of behavior, goals, foundations, values, determining the processes of integration and disintegration is formed. The progressive unification of the socio-cultural environment becomes the prevailing trend in the development of local communities, being reflected on the evolution of socio-culture, programming a break with traditional norms and meanings and the dominance of innovations in the socio-cultural space.
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