The paper examines the features of the manifestation of social behavior in virtual space. The authors suggest three forms of the relations between man and cyber society, which are contrasted against each other: pro-social (interaction), asocial (independence, non-inclusion), antisocial (parasitic). A classification of forms of virtuality, presented in the modern world, is proposed. Their relationship with the social structure and possible ways of development are described. The article intends to show that modern social transformations caused by digitalization of society have ambivalent consequences. Depending on the position of the individual, modern technologies, which are only a means to achieving goals, can be used both for the harm and for the benefit of another person, society, state and culture. The person and his morality still remain the main criteria of coexistence.