The model of a hybrid publishing, developed and approved on the basis of the Bulgarian publishing house «e-Book» is presented. The functional characteristics of the model and the tasks of marketing communications for hybrid electronic publishing-house are described.
Научная статья 
Научная статья Дата публикации:
2013
Серия:
Выпуск (issue):
4
Страницы:
16-19
Идентификатор:
oai:oai.bibliosfera.elpub.ru:article/902
https://www.bibliosphere.ru/jour/article/view/902
Лицензия:
Источник: