Do the academic publishers need branding? Analyzing the UFU Press’ visibility
Submitted by Гость (not verified) on Fri, 06/06/2025 - 16:38The academic and educational publications are among the most demanded publications in the Russian book market and hold their substantial share. However, university publications do not find wide audience and are unknown to readers though needed by scientific community. To evaluate the demand for academic and scientific literature, the authors analyze 2021–2024 statistical data provided by the Russian Book Chamber. The books published by academic publishers make the significant share of the book market segment.