This work is devoted to studying the role of agrochemical support in the transition to a sustainable farming model, identifying promising areas of research within the framework of this concept. It has been established that agrochemical support plays a crucial role in ensuring global food security. The use of agrochemicals and pesticides has a significant effect on increasing crop yields, improving crop quality and protecting plants from pests and diseases. However, the intensification of agriculture in some cases leads to increased production losses, as well as anthropogenic pollution of the environment and food, which can lead to human diseases, including cancer, infertility, stillbirth, and nervous system problems. The use of agrochemicals and pesticides has a significant impact on increasing crop yields, improving crop quality and protecting crops from pests and diseases. However, agricultural intensification in some cases leads to increased production losses, as well as anthropogenic pollution of the environment and food, which can lead to human diseases, including cancer, infertility, stillbirths and nervous system problems. The analysis of scientific research has shown that in order to create a sustainable agriculture, it is necessary to pay more attention to the development and adoption of alternative farming methods: methods based on the maximum use of biological factors; technologies that ensure a deficit-free humus balance; varietal technologies that allow for the maximum realisation of the genetic potential of varieties; geospatial methods and equipment for the precision application of chemicals to ensure their effectiveness; the use of fertiliser additives (biostimulants, nitrification inhibitors, urease inhibitors) that increase their efficiency and reduce theirthe negative impact on the environment; innovative methods of fertilisation and plant protection that ensure the preservation of soils, environment, animals, as well as the human health and safety.